Dissertations

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And since the memory as associations can be altered, the individual can change and control the way the world is experienced. The Associative Landscape as the perspective in which one experiences the world can be changed so that the individual can perceive the world in various ways. Associations can fade and be forgotten with time as one may have forgotten how bad the food at some particular restaurant really was. New experience can override or replace bad experience and memories. For instance the adage, 'get back on that horse' after falling, so as not to be left with a bad last experience. Because memories can fade, can be altered by logical analysis, argument and understanding, can be overridden by new experience, the Associative Landscape can be changed, so that the individual can perceive the world in various differing ways, either as continual and incremental change or of a sudden.

One can select, to a certain degree, what impressions and images one places in the memory. One can refuse to watch violent media for instance, choose what one reads, choose the experiences one will have or the places where one will go. In this way Association that may affect the individual negatively can be avoided.

One of the primary determinants of the content of the Associative Landscape and how it affects one is Consequential Values as Association. Consequence is what is most important to the individual and thus Associations containing Consequence have the greatest affect. The Association connected or attached to a fancy car for instance may attract one's attention and appreciation, where on the other hand the magnificent huge hanging billowy white clouds in the sky may get no recognition.

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