Authoritarianism

The goal of this accumulation, is what is termed the Metaphysical Ideal, which is the greatest accumulation of wealth, talent, fame, power or importance that is possible. The concept of the Cult of Personality, is individual and simplistic. It is a means of promotion not by content, but by recommendation, association, rank and credentials or vicarious identification. The Cult of Personality is used to promote and sell commodities and products, and as such is a primary vehicle of Capitalist economics, and its most powerful tool of promotion, which is the media. Individuals of star and fame status, are used to sell products and services. Personality is also used to promote ideas, programs, political platforms, religious convictions and public service campaigns, as well as the self-serving schemes of hucksters.

For the maximum affect and efficiency, the emphasis upon the super personality, must be magnified wherein heroes by their image, become enhanced such that the greater the personification, the greater the power to influence. But wherein it is not content that is demonstrated, the aura is accomplished with money, in which a great deal is necessary to accomplish the desired ambiance of pomp and circumstance. The image created of course is elitist, as distinct and superior compared to the average, and thus promotes a hierarchical antidemocratic conceptual atmosphere.

At the same time, there are less and less real heroes acknowledged, because as the culture as a whole becomes dumbed-down, it becomes increasingly difficult to recognize and appreciate content.

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